A huge, black man raises his arms to gloat obnoxiously over a foosball goal, and this vile underarm stench overpowers everyone in the room.
It's a Right Guard commercial, and it's wonderful.
Actually, the BBDO, New York, ad itself -- starring Tampa Bay Buccaneers star Warren Sapp -- is pretty ordinary, a sort of generic argument for deodorant with a brand name attached. What's wonderful is that the big stinker isn't white.
Try to imagine, say, 10 years ago, a commercial in which the butt of that joke would turn out to be African-American.
Monday, September 08, 2003
An interesting article in Ad Age says that times are changing. . .
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